Change Shakers

Discover Auratherapy, the revolutionary wellness fragrance brand redefining scent as self-care. Debuting at NYC's BITE Show, Auratherapy blends aromatherapy, chakra healing, and clean, water-based perfumes to support emotional and energetic wellness.

Auratherapy’s Chakra Body Oil wins Oil Product of the Year! A clean, vegan, and aromatherapy-infused formula for deep hydration, balance, and glowing skin.

Auratherapy’s Chakra 2 Creativity Roll-On Perfume Oil wins the 2024 Top Picks Beauty Award for its clean, conscious fragrance that inspires creativity and balance.

Auratherapy is proud to be recognized with multiple awards for clean, conscious fragrance, reaffirming our commitment to vegan, cruelty-free, and holistic aromatherapy. prestigious awards, celebrating our commitment to clean, conscious, and transformative fragrance. From winning Best Cruelty-Free Essential Oil – USA at the Global Vegan Awards 2024 to earning top honors in the Clean Beauty Awards, Beauty Innovation Awards, and Earth Day Beauty Awards, our chakra-balancing perfumes and body oils continue to redefine self-care. With each achievement, we reaffirm our dedication to vegan, cruelty-free, and holistic aromatherapy, shaping the future of wellness-driven fragrance.

Elevate your style and energy with the WoolTribe x Auratherapy chakra-inspired collection—ethically crafted, hand-dyed organic cotton scarves and beanies designed to align with your chakras while honoring the planet

Discover Aurratherapy's first Aura & Fragrance Boutique in Wynwood, Miami, a unique wellness experience blending aromatherapy with personalized self-care. Explore custom aura readings, chakra-balancing products, and transformative scents designed to nurture the mind, body, and spirit. Embrace holistic healing in a serene space that invites connection, balance, and personal growth. Join workshops and events for a deeper journey into wellness at Auratherapy's flagship store in Miami.

Auratherapy’s new Wynwood location, featured in Miami Living Magazine, blends ancient healing with modern technology to offer transformative self-care. Founder Laura McCann, returning to her Miami roots, shares, “We believe self-care isn’t enough, but adoring yourself is.” Signature services like Auratherapy provide personalized energy insights and custom aroma-perfume recommendations. Discover their mood-enhancing products, from Chakra Boost Sprays to intention candles, and experience clean beauty in a sanctuary designed for your personal transformation.

Discover how Laura McCann, Chief Mood Booster at Auratherapy, found emotional balance after Hurricane Helene. In this heartfelt blog, she shares eight powerful practices that helped her navigate the storm’s aftermath and rebuild her well-being. Learn how small moments of joy, gratitude, mindfulness, and self-compassion can transform even the toughest challenges into opportunities for healing and growth.

Discover Auratherapy's new store in Wynwood, Miami, offering artisanal scents, candles, and essential oils, alongside Miami's first permanent aura studio, auratherapy. Join us for the grand opening celebration and experience the fusion of creativity, self-care, and community in the heart of Wynwood's Arts District.

The global Clean Beauty Awards were created to recognize and reward the best performing beauty and personal care products formulated without the use of harmful chemicals by trailblazers in the clean beauty market. Auratherapy is thrilled to receive the Best Clean Perfume Award.

Auratherapy Receives Best Cruelty-Free Essential Oil Fragrances Brand in the USA. Learn more.

Loving ourselves is a way to break away from the beliefs and patterns that make us small and unhappy. Auratherapy is not traditional therapy, it’s breathwork combined with intention and the desire to heal ourselves. You are the therapist and you control the outcome: your vibrational energy and your mood. Learn more about Laura, Auratherapy's Chief Mood Booster and Jim, Chief Auratherapist.

As a leader in the functional fragrance category, we continue to serve the conscious beauty consumer with our latest aroma-perfume collection: Alkemie. An alternative to traditional alcohol-based perfume, this water-based essential oil chakra aroma perfume spray collection is breathable. Perfumer's blend as artists of scent. Aromatherapists blend as healers. We do both. 

The Coalition of Visionary Resources (COVR) is honored to announce that Clarity Chakra Spice has been named Aroma Products Bronze Winner in this year’s COVR Visionary Awards. Herbal and aromatic, sacred and healing, Clarity Chakra Spice focuses on the third eye chakra which supports vision and manifestation. With top notes of tulsi, frankincense, and myrrh. Third eye clarity is all about declaring:  "I SEE ALL situations & experiences with the utmost clarity".

The Alkemie collection features our seven-bestselling chakra essential oil blends in new formulations including a body oil, lotion, candle, lotion melt candle and bath soak. The Alkemie chakra body care collection is sold exclusively at Auratherapy.com and at the Grove Arcade in Asheville, North Carolina.

Auratherapy has evolved from a manufacturer to a shop in downtown Asheville North Carolina. Find out how we moved from scaling a big business to building a soul aligned business during Covid.

Auratherapy is launching its first Retail store and Mood Boost Bar, in downtown Asheville at the Grove Arcade, a historic architectural landmark. Our mission is to remind you to adore yourself something that today is needed more then ever.  Our mood boosting formulations are hand-crafted and bottled onsite. Visitors can try samples, shop and have a seat at the Mood Boost Bar for mini consultations and Mood Boosting tips. Fun store features include Asheville's first Aura Camera, Scent of the Day discounts and classes on everything from chakra balancing to DIY perfume making.

We created AURAtherapy to remind you to adore yourself! Designed to create scent rituals that shift and lift your mood. By creating aromatic formulas made with plant essences from around the world, we stimulate the senses and awaken the joys and passions of humanity. The greater you feel, the more you breathe intentionally, the more you create a bridge to allow for your greatest self expression to surface. Our organic, vegan and cruelty-free essential oil fragrance collection is hand crafted in small batches in Asheville, North Carolina. 

We did it- 100 of you signed up. We are so excited. We can't wait to meet you and have so many fun things planned for you! From live monthly events about our products, essential oils and mood boosting to gifting you and playing with you at creating great content.

We planned our welcome gift for many months and are so excited to have finally shipped these out to our 1st 100 Ambassadors. You are so special to us. What did we come up with?

Hi, my name is Marisol Colette and I’m The Fashion Therapist, marrying my expertise in personal styling with my decade plus long career as a psychotherapist. I help people align their styles to their souls so that they not only look good, but feel good too, showing up in the world in new and notable ways. 

Listen to Amiyah's Podcast interview with Laura Here.

Girl! By Amiyah McCall

This podcast is made for all of us women! In this podcast, Amiyah talks about girl empowerment, She will also talk about daily things that are happening and lots of cool stuff. ! This podcast will have special guests, fun episodes, and plenty more! Amiyah releases this podcast every Saturday!